Press & News
October 19, 2006
TheChipLab launches free poker chip design software
The inaugural Dan Dickau Celebrity Poker Tournament was more than just an opportunity to hold 'em with the likes of Adam Morrison, Erick Lindgren, Luke Ridenour, Kyle Korver, Brian Scalabrine, Richie Frahm and of course Dan Dickau but the July 26th tournament held at Northern Quest Casino in Spokane, Washington also saw the launch of TheChipLab.com, a unique online website that allows you to design and personalize your own poker chips, making your poker table unlike any in the world.
"We had a blast at Northern Quest Casino. We spent most of the tournament helping players design chips for themselves. I was pleased to see them having fun while building chips on our site," said Chase Schwatka, co-founder of TheChipLab.
"We started this company to make it easier for people to order custom products online. Based on the feedback today, I think we are on the right track." Said Dan Dickau, the second co-founder of TheChipLab.
TheChipLab differs from other ecommerce sites. It is a free Web2.0 service, meaning it functions like a software application, offering features like dynamic dragging and dropping and editing all on the Web page. The site first asks you to select a template to build from. What you do with that template is completely up to you. It functions like a software program, while being an easy to use website.
TheChiplab also encourages community interaction through its Web site. The site is "organic," meaning people can continue to build designs, allowing users to share their designs with other members of TheChipLab Community.
The launch was important to judge the opinions from people who know poker, "I have played with poker chips from all over the world. Dan's chips were some of the finest. Being able to customize your chips online.that's a really cool idea that could really take off." Said Erick Lindgren, 2005 World Poker Tour Player of the Year.
"They made a chip with my face on it right there on their website. It was very impressive and I can't wait to try the site out when I get home and have time to mess around with it." Bob Mandeville, tournament player said.
Furthermore, TheChipLab sells casino grade chips to the home market, giving the poker enthusiast an option of owning chips produced by two of the largest casino manufacturers in the US.
"I was absolutely blown away by the quality of TheChipLab poker chips. The casino offered to let us use their chips, but choosing to spend the extra money on our own custom chips was one of the best things we could have done to promote this tournament!" said John Hines, Director, NW Sports, Dan Dickau's event organizer
Registration at www.thechiplab.com is free and gives you full access to TheChipLab design software.
