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February 16, 2007

ChipLab in the Oregonian

Dickau bets on poker chip Web business

The Blazers guard invests his love of card playing in a Web site where players can design their own chips
Sunday, February 04, 2007

JASON QUICK

The worst part of being on the Trail Blazers for Dan Dickau is that nobody plays poker.

“This is the first NBA team I have been on that doesn’t play cards,” Dickau said. “These have been the most boring flights I’ve had in the NBA.”

But one consolation is being able to be a hands-on partner in his burgeoning business, which plays off his love of poker.

Dickau is a co-founder of TheChipLab.com, an online company that allows customers to use a software tool to design their own poker chips. Once a customer decides on a design — it could be a logo, words, a picture — the high-end chips are delivered within two weeks.

“What sets us apart is the software,” Dickau said. “It’s a design tool that you can make whatever you want on the poker chip, and we have final product to you in two weeks. With the Internet these days, you can do anything with any image or picture you want. The chips are limited only by your imagination.”

The Web site launched in August, and although it faces the usual challenges of a start-up business, Dickau says it is showing encouraging signs of growth. More than 750 people have registered as users, and more than 100 have designed and purchased sets of chips, which cost roughly 93 cents a chip.

“It’s a risky business, but it’s to the point where we can see potential, because you can do literally whatever you want to the chip, as long as it’s legal,” Dickau said. “There are tons of fonts, sizes, borders. . . . We’ve seen some pretty cool chips come through.”

Many NBA players invest their money or have financial planners, but Dickau, 28, is a rarity in that he is helping create and run his business while in the prime of his career. His interest in business grew last December when he tore his Achilles’ tendon, ending his season.

“I know basketball is not going to last forever,” Dickau said. “And last year, when I got hurt, it was the first time I really sat down and realized that an NBA career can be a short thing. I started thinking that I need to see what I want to do when I’m done playing.”

That thinking was not-so-subtly nudged by family friend Chase Schwatka, 22, a senior at the University of Portland. Two years ago, Schwatka visited the Dickaus at Thanksgiving and tossed a poker chip toward Dickau.

“I asked him, ‘What’s this?’ and he told me, ‘It’s my new business, and you’re going to be my partner,’ ” Dickau said. “He knew I liked poker, and he had me roped in from the start.”

The thrill of starting the Portland-based company and seeing it grow has filled a void with Dickau that was created when he joined the Blazers. Much to his chagrin, nobody on the team played cards.

“No one. Not one. It’s frustrating,” Dickau said. “I’ve read more books this year than ever.”

Last year in Boston, Dickau said the players couldn’t wait to get on the plane to start playing their game of choice: Texas Hold ‘Em.

“There were seven or eight of us who would play every flight — Paul Pierce, Ricky Davis, Brian Scalabrine, Ryan Gomes, Kendrick Perkins,” Dickau said. “My nickname on the team became ‘Runner Up’ because I swear I took second place every time. It was the most frustrating run of poker I’ve had in my life.”

January 18, 2007

PokerGadgets.com Review

Custom designed poker chips at TheChipLab.com

Stumbled across TheChipLab.com [more info] today which lets you custom design poker/casino chips which they will manufacture. The chips are casino grade and their FAQ’s state the following specs:

“Your design will be printed on a 1.5 inch vinyl substrate which will be adhered to a 11.5 gram ABS chip. The vinyl is laminated with a rock hard polycarbonate that bonds it to the chip. It is guaranteed not to peel and is virtually indestructible. “

I found myself drawn into customizing one of their poker chip templates. It looks like they put a lot of quality work into their Flash chip designer interface.

Custom poker chip for PokerGadgets.com

Purchasing a full custom 300 piece set is going to set you back 3 bills, but it certainly would make a statement. Ordering individual chip designs is possible with a 150 piece minimum at $.99/chip.

TheChipLab.com would be a great option for printing “business card” poker chips and at a buck a pop the unit pricing is manageable.

Anywhoo, check them out and we wish them the best of luck in their venture.

January 9, 2007

Chiplab In Tech Crunch

December 22 2006

Why Doesn’t CafePress Use Flash?

Michael Arrington

46 comments »

There are many sites that sell customized casino chips (just do a search), but we haven’t found any that have an online design tool to allow you to create the chip itself. TheChipLab has take the extra step and has created a very nice Flash tool for designing your own casino-grade chip. The creation tool is very flexible and layer based. It’s not as powerful as new online image editor Fauxto, which is also Flash based, but it does the job.

So my question is, why don’t CafePress and Zazzle implement Flash tools to help people create customized products as well? Zazzle’s Ajax tool is pretty nice and allows some basic resizing and movement of images, plus the addition of text. Imagecafe is stuck in the nineties - their product creation tool has next to no flexibility at all. Neither are anywhere near offering what TheChipLab does.

Adobe has created awesome tools that tiny ecommerce companies like TheChipLab can use to provide a cool service to customers. It’s time for the VPs of Product at CafePress and Zazzle to wake up and reinvent their products, too. Adobe has done all of the heavy lifting, all they have to do is implement it.


See the Full Story

December 21, 2006

Cashing in on POKER - Columbian Newspaper

Cashing in on POKER
Tuesday, December 05, 2006
By JONATHAN NELSON Columbian staff writer

Dan Dickau’s investment in his friend’s small company two years ago started with the simple toss of a plastic poker chip.

“What’s this?” the Vancouver native­ asked.

“It’s a prototype,” said Chase Schwatka.

It was also Schwatka’s business pitch to Dickau. The professional basketball player bit, investing an initial $5,000 to partner with Schwatka and start TheChipLab.com, an online company that sells customized poker chips.

Chase Schwatka, left, and Portland Trail Blazer Dan Dickau hope to cash in on the country’s poker craze with their new online business that sells personalized poker chips. (DAVE OLSON/The Columbian)

Almost two months old, the Web site lets customers use software to custom design their own casino-quality poker chips, which sell for $280 for 300 and $469 for 500.

Schwatka, 22, and Dickau, a 28-year-old member of the Portland Trail Blazers, are tapping into the nationwide poker phenomenon, fueled in part by cable networks that give viewers a steady diet of poker tournaments such as the World Series of Poker’s Main Event. This year in Las Vegas, 8,773 players each paid the $10,000 buy-in for the to! urnament. Organizers expect to see 12,000 players next year.

Raising the stakes

Poker players at casinos in Nevada and New Jersey spent $207.2 million in 2005, a 130.2 percent increase from 2002, according to the American Gaming Association’s 2006 survey of casino entertainment.

Eric Pozzo, chief operating officer and finance officer of CSI Digital in Sherwood, Ore., found Schwatka’s design-your-own poker chip idea intriguing enough to invest $60,000 in TheChipLab.com.

“I’m a serial entrepreneur,” Pozzo said. “My gamble, as an investor, is on Chase as much as anything.”

Pozzo met Schwatka last year at the University of Portland, where Pozzo was serving as the college’s entrepreneur in residence for the business school. Schwatka, now a senior at the college, had taken TheChipLab concept from a theoretical exercise for an academic competition at school into the real world.

Pozzo was so intrigued he became the company’s single largest inves! tor, a move he previously had never made despite years of working with University of Portland students.

Schwatka has brought in two more investors and to date has raised about $120,000, much of it spent on perfecting the computer software that allows TheChipLab customers to design their chips online. The site allows a buyer to select one of 17 chip templates and then customize it by adding photos, artwork, designs and wording. A chip manufacturer in Maine produces the final product.

Competing chip-design businesses largely rely on customers sending mock-ups back and forth. It’s a more cumbersome process.

In the first two weeks of operation, TheChipLab generated $3,000 in sales.

“Not great,” Schwatka said.

On Friday, the Web site had one day of orders worth $1,500.

Focus on marketing

Pozzo said with the software design complete, Schwatka’s focus is now on creating the right marketing mix to drive people to the company’s Web site. Schwatka wants the business to grow to the point where it can sustain a ! 30 percent profit margin.

How soon the company reaches that point will be critical. Schwatka leaves next summer for pilot training with the U.S. Air Force and wants a seamless transition to new business leadership.

“There is a sand dial that has been turned,” Pozzo said. “Most companies have time.”

Jonathan Nelson covers retail for The Columbian. He can be reached at 360-759-8013 or via e-mail at jonathan.nelson@columbian.com.


October 19, 2006

ChipLab chips make Clark County newspaper

During the summer TheChipLab.com produced the following “flipping coins” for the Evergreen Football Officials Association (EFOA). The association wanted a lower cost coin (compared to traditional metal coins) that they could use on the field but afford to give away to players who demonstrated good sportsmanship at the end of the game. The coins turned out great and made the sports section of the Columbian newspaper. (story link)

EFOA Flipping Coins

TheChipLab launches free poker chip design software

Logo

The inaugural Dan Dickau Celebrity Poker Tournament was more than just an opportunity to hold ‘em with the likes of Adam Morrison, Erick Lindgren, Luke Ridenour, Kyle Korver, Brian Scalabrine, Richie Frahm and of course Dan Dickau but the July 26th tournament held at Northern Quest Casino in Spokane, Washington also saw the launch of TheChipLab.com, a unique online website that allows you to design and personalize your own poker chips, making your poker table unlike any in the world.

“We had a blast at Northern Quest Casino. We spent most of the tournament helping players design chips for themselves. I was pleased to see them having fun while building chips on our site,” said Chase Schwatka, co-founder of TheChipLab.

“We started this company to make it easier for people to order custom products online. Based on the feedback today, I think we are on the right track.” Said Dan Dickau, the second co-founder of TheChipLab.

TheChipLab differs from other ecommerce sites. It is a free Web2.0 service, meaning it functions like a software application, offering features like dynamic dragging and dropping and editing all on the Web page. The site first asks you to select a template to build from. What you do with that template is completely up to you. It functions like a software program, while being an easy to use website.

TheChiplab also encourages community interaction through its Web site. The site is “organic,” meaning people can continue to build designs, allowing users to share their designs with other members of TheChipLab Community.

The launch was important to judge the opinions from people who know poker, “I have played with poker chips from all over the world. Dan’s chips were some of the finest. Being able to customize your chips online…that’s a really cool idea that could really take off.” Said Erick Lindgren, 2005 World Poker Tour Player of the Year.

Dan Dickau Celebrity chips

“They made a chip with my face on it right there on their website. It was very impressive and I can’t wait to try the site out when I get home and have time to mess around with it.” Bob Mandeville, tournament player said.

Furthermore, TheChipLab sells casino grade chips to the home market, giving the poker enthusiast an option of owning chips produced by two of the largest casino manufacturers in the US.

“I was absolutely blown away by the quality of TheChipLab poker chips. The casino offered to let us use their chips, but choosing to spend the extra money on our own custom chips was one of the best things we could have done to promote this tournament!” said John Hines, Director, NW Sports, Dan Dickau’s event organizer

Registration at www.thechiplab.com is free and gives you full access to TheChipLab design software.

Questions and comments are encouraged and can be made in the “Community” section of the site.

Written by Shawn Fry - ChipLab PR

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